ARA) - When the
ghosts and goblins come knocking on your door on October 31st,
give them a treat that will make them “glow” with
excitement. This Halloween, for the first time ever, fun-size
packages of some of your favorite candy bars -- SNICKERS, M&M’S
Milk Chocolate and Peanut Candies, 3MUSKETEERS, MILKYWAY and TWIX
-- will glow in the dark.
“Halloween is all about having fun,”
says David Bloch of Masterfoods USA, the company that manufactures
and markets the popular candies. “Dressing up is fun, trick-or-treating
with your friends and neighbors is fun, counting out your candy
after trick-or-treating is fun. With glow-in-the-dark wraps, we
have made the candy even more fun this year. After all, everyone
knows the best part about Halloween is the candy collected while
The American tradition of “trick-or-treating”
can be traced back to a festival celebrated in 9th century France
to honor the dead. Poor citizens would beg for food and families
would sometimes give them “soul cakes” in return for
a promise to pray for the family’s dead relatives. Hundreds
of years later when the Europeans came to America, they brought
the custom with them, and over time it evolved.
By the 1920s and 1930s, Halloween had become a secular,
but community-centered holiday, with parades and town-wide parties
as the featured entertainment. Trick-or-treating was a relatively
inexpensive way for an entire community to share the Halloween
celebration, and it remains a tradition kids across the country
look forward to every year.
Today, Americans spend an estimated $6.9 billion
annually on Halloween costumes, decorations and candy, making
it the country's second largest commercial holiday. “Halloween
is the perfect holiday. It’s a universal Mardi Gras for
kids and adults alike,” says Bloch. “A time when you
can become someone or something you’ve always dreamed of
being while literally partying in the streets.” Or partying
at a friend’s house. Halloween is, after all, one of the
busiest times of year for parties.
If you want to throw a "Spooktacular"
Halloween Party this year, a good place to start is by picking
a theme. “Thanks to the popularity of the “Shrek 2”
movie, I think we’ll be seeing a lot of parties tied to
the characters in that film, such as Shrek, Donkey, Princess Fiona
and Puss In Boots,” says Bloch. Just in time for Halloween,
stores across the country are well stocked with party invitations,
costumes, and decorations tied to the Shrek theme, as well as
your standard ghosts, goblins, witches and warlocks. And what
better treat to offer your guests than the same glow in the dark
candy bars you’ll be handing out to all the trick-or-treaters
in the neighborhood. “They’re fitting for any party
theme you chose,” says Bloch.
You can find glow-in-the dark fun size packages
of M&M’S Milk Chocolate and Peanut Candies, SNICKERS,
3MUSKETEERS, MILKYWAY, and TWIX in stores across the country from
September 2004 through Halloween.
-Courtesy of ARA
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